Privacy Policy

Apex & Armor (“we,” “us”), published by Type 5 Marketing LLC, respects your privacy. This policy explains what information we collect when you visit apexandarmor.com and how we use it. We keep data collection to the minimum needed to run the site.

Information we collect

• Analytics data.We use Google Analytics 4 to understand how visitors use the site — pages viewed, general location, device and browser type, and how you arrived. This is aggregated and is not used to identify you personally.
• Contact form data. If you use our contact form, we collect the name, email address and message you provide, solely to read and reply to your message.
• Server logs. Like most websites, our host may record standard technical information such as IP address and request time for security and reliability.

Cookies and tracking

Google Analytics sets cookies to measure site usage. Affiliate links (including Amazon) may set cookies through the retailer so a purchase you make is credited to us — this is how we earn a commission at no extra cost to you (see our affiliate disclosure). You can block or delete cookies in your browser settings; the site will still work.

Affiliate links

When you click a product link and are taken to a retailer such as Amazon, that retailer’s own privacy policy governs what happens next. We don’t receive your payment details, order contents, or account information — only aggregate reporting on whether a referral led to a purchase.

How we use your information

We use analytics data to improve the site’s content and performance, and contact-form data only to respond to you. We do not sell your personal information, and we don’t send marketing emails — there is no newsletter or account to sign up for.

Third-party services

We rely on a few third parties to operate: Google Analytics (analytics), our hosting provider (site delivery), Amazon and other affiliate networks (product links), and Microsoft (which delivers our contact-form email). Each has its own privacy policy.

Your choices

You can opt out of Google Analytics using Google’s browser add-on, block cookies in your browser, and choose not to use the contact form. To ask what contact information we hold about you or to have it deleted, email us at info@apexandarmor.com.

Children

This site is intended for adults shopping for motorcycle gear and is not directed at children under 13, and we don’t knowingly collect their information.

Changes to this policy

We may update this policy as the site or the law changes. The “last updated” date above reflects the current version. Questions? Contact us.