Affiliate Disclosure
How Apex & Armor is funded, in plain English — because you deserve to know how a free site pays for itself.
Apex & Armoris free to read, and we keep it that way with affiliate links. When you click a “View on Amazon” or “Check price” button and buy something, we may earn a small commission — at no extra cost to you. The price you pay is the same whether you use our link or not. That commission is what pays for the research, hosting and time behind the guides.
The Amazon Associates statement
Apex & Armor is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate, we earn from qualifying purchases. Our Amazon Associates tag is t5moto-20. We may add other affiliate programs (retailer or brand-direct) over time; when we do, the same rules below apply, and any link that doesn’t earn us a commission is either a plain link or labeled as such.
How links are marked
Every commercial link on the site is a “/go” link that carries the rel="sponsored nofollow"attribute and opens in a new tab — the standard, Google-compliant way to mark a monetized link. A small #ad label and a link back to this page sit under every buy button, so you always know when a link can earn us a commission.
What commission does NOT do
This is the part that matters. Commission never decides a recommendation.The reasoning behind every pick — certification, specs, fit and value — is identical whether a link earns us anything or not. When a cheaper product is the better buy for you, it’s our pick regardless of what it pays. We would rather send you to the right gear and earn less than send you to the wrong gear and lose your trust. Our methodology and editorial policy spell out exactly how that separation is kept.
About prices
Prices shown on the site come from a live retailer feed and are stamped with the date they were pulled. They change constantly, and we don’t control them — the retailer does. If a price looks out of date, it has expired on our end (we drop any price older than 48 hours) and the button falls back to “Check price on Amazon.” Always confirm the current price on the retailer’s own page before buying.
Questions about how we’re funded? Ask us— we’ll answer plainly.